Remove 2009 Remove Hubspot Remove Marketing Budget Remove Youtube
article thumbnail

How to Fail at Social Media

The Effective Marketer

The solution, it seems, is far more complicated. An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. Why is it that one company fails miserable while the other gets it right?

article thumbnail

The Fun Theory: How to Change Behavior

The Effective Marketer

Books and theories exist on how to get people to perform their best or to change the way they behave (“ Bringing Out The Best In People &# comes to mind) but rarely we see those in action. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps.

article thumbnail

how to use social media - lessons from ama digital conference

The Effective Marketer

Ron Adelman, from WSI Marketing , discussed Search Engine Optimization (SEO) in a down-to-earth manner that was refreshing at the same time very entertaining. This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized.

article thumbnail

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e. Like Be the first to like this post.

Planning 100
article thumbnail

The Enemy of Productivity

The Effective Marketer

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? Close the email and ask yourself again in 1 hour.

Product 100
article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. .&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing.