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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Q: How do you compare your video marketing efforts on YouTube with your blogging program? Wrong.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

by HubSpot. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct&# —hmm, not yet, but there are still three months of 2009 to to.

The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. How are you changing your customers and your prospects behavior?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable. Adoption soared. Magazine.

The 24 Best Visual Content Creation Tools

Webbiquity

Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. Create sharable animated GIFs from images, YouTube, uploaded video, or a webcam. ” — HubSpot (Video). Showcase reviews: HubSpot (Video).

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The Enemy of Productivity

The Effective Marketer

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

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The Muppets and Content Marketing: 3 Things You May Be Missing

Junta 42

In 2009, the Muppets released The Diva Code: Miss Piggy on Life, Love and 10,000 Idiotic Things that Men Frogs Do to raving reviews. They came back with a vengeance in this area with their rendition of Queen’s Bohemian Rhapsody leveraging YouTube (now at over 24 million views). Hubspot has inbound marketing. The Muppets are back! Let’s take a look.

how to use social media - lessons from ama digital conference

The Effective Marketer

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. I got a couple pages worth of notes from her presentation. The guy really knows his stuff. Like Be the first to like this post.

Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? What stories or lessons learned do you have to share? United States License.

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. If you’ve posted a bunch of pictures on your Facebook fan page or videos on your YouTube page, use Twitter to promote it. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals. It’s that easy.

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

Fast forward to 2009, the year I became a serious content creator. Let’s say that in 2009 I spent 5 hours a week creating content that would be consumed by my blog readers. So with 5 hours of content creation in 2009, I was “paying” my readers $500 in my time to consume my content each week. Fast forward to 2009, the year I became a serious content creator.

New approach in remarkable content

Fearless Competitor

While a YouTube video like HubSpot’s “You Outta Know (Inbound Marketing)&# is very entertaining and makes an excellent point, it’s passive on the part of the viewer. The Holy Grail of marketing content is interactivity. We watch it. Think about all the passive content we marketers send: Direct mail pieces. Emails. Blog posts. Video. What do they all have in common? Mainly passive viewing. Recently, I stumbled over a new and innovative approach. Funny and witty, it asks questions and reacts to your answers. They call them Interactive Conversations.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. by YouTube. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. 10 SEO tips for YouTube by iMedia Connection. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. and ROI.

8 Essential Elements of Demand Generation

Fearless Competitor

One good example is Rebecca Corliss at HubSpot. She’s a music major and she helped them create a really remarkable YouTube video called “ You Outta Know (inbound marketing) &# It’s become extremely popular. Brian Halligan of Hubspot shared his metrics in a recent webinar. In a recent meeting of the Sales Association, I sat down with the sponsor, Oracle, who told me about an earlier meeting with a large group of VPs of Sales. He said they all suffer from the same problem — a lack of sales-ready leads. What are they to do? Forget your products.

Turn around a struggling business

Fearless Competitor

We’ll look to partner with companies like HubSpot.) We’ll also get creative — soliciting input from customer and employees to find creative ways to get attention — such as a humorous and entertaining YouTube video. The journey will be slow and painful — I expect it will take 9-12 months, but if you are willing and motivated to join me on that journey, then by the end of 2009, this will be a healthy and prosperous company once again. (A hypothetical introduction of a new CEO in a turnaround. I hope you find it illuminating. Jeff).

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Adam Q. Jeffrey L.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.

“How can we create a lot of great marketing content, really fast?”

Fearless Competitor

But I didn’t invent this idea: Way back on December 15, 2009, Ardath Albee penned a blog post entitled: The Rule of 5 for B2B Content Development. Mike Volpe, CMO of Hubspot , in an interview with Lisa Nirell of EngergizeGrowth said “ Early stage content has to be almost 100% buyer focused. A video clip posted to YouTube. Happy Father’s Day. Mike Volpe.

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42+ Social Media Marketing Tools

Junta 42

YouTube - The #1 video sharing site. Vimeo - an alternative to YouTube. Hubspot - I'm a customer. I use Hubspot to track the performance of my keywords and competitors' keywords (courtesy Gretel Going ). Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators.    Here's a taste.    If you have some social media tools you'd like to add, post them in the comments. Special thanks to those who made recommendations. The Basics. Twitter - A staple for all of us. Yahoo!

The Decline of Advertising and the Rise of Content Spending

Junta 42

Although social media distribution is essentially free (Twitter, posting on YouTube), the content planning, resource allocation and then creation is not.   Take Hubspot for example.  Just read through a very interesting post from Brian Solis on Forrester's Five-Year Media Spending Forecast. From the results, this quote from Forrester's Shar VanBoskirk is worth some discussion: "The most interesting takeaway from the research is that overall advertising budgets will decline.    Yep.  " Takeaways here. Five years is a long time. 

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. And scary?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Perhaps your blog post uses a YouTube video to illustrate a key point. A study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. Figure 1. Figure 2.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. last year (2009).

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B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. B2B case studies.

Media 22

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Mike is the CMO at HubSpot in Boston, a marketing software company.

87 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms: Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). It’s been expanded from 70 stats to 87. Not at all.

Stats 54

10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

In addition to the close to 35 million views the video has on YouTube, WestJet exemplified what every company should strive for: Going above and beyond to delight its customers. All in all, 66 commercials were produced between May 2006 and October 2009, and each one delivered an on-point message that helped bolster Apple''s reputation in a big way. million views on YouTube.

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms: Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). They’re getting old. It’s also 3 years old. Not at all.

Stats 56

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. How you can use it most effectively?

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Mike is the CMO at HubSpot in Boston, a marketing software company.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Mike is the CMO at HubSpot in Boston, a marketing software company. Mike hosts an award winning weekly live marketing video podcast HubSpot TV. He was featured in a Harvard Business School case study “ HubSpot: Marketing and Web 2.0 “. Cheryl. Ranked No.

How to Fail at Social Media

The Effective Marketer

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! United States License.

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70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms: Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). They’re getting old. It’s also 3 years old. Not at all.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. In short, they are doing things that help them get found online. All I can say is WOW! of Tiecas, Inc.

B2B 2

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. I’m happy to see that’s no longer the case. Watch this short video as Michael explains what’s in this report. Stelzner on Vimeo.

Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. The old ways of pushing out content is no longer effective. Don’t sell.