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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. But, remember, a YouTube video can be easily embedded into a blog post. Wrong. and Italy. Move on.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

by HubSpot. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct&# —hmm, not yet, but there are still three months of 2009 to to.

The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. How are you changing your customers and your prospects behavior?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Ways to Find Legal Music for Your YouTube Videos by Mashable. Adoption soared. 85% of Inc.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

times increase in blog traffic in 2009 when compared to 2008 numbers. Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeOver the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  B2B blogs are not only showing up within the websites of more companies, they are providing real and measurable success for those that are doing it well.  Louis E. What is exciting about mesh and fencing? 

The Enemy of Productivity

The Effective Marketer

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. The guy really knows his stuff. Some good discussion about the integration between online and print advertising got everyone talking.

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

Fast forward to 2009, the year I became a serious content creator. Let’s say that in 2009 I spent 5 hours a week creating content that would be consumed by my blog readers. So with 5 hours of content creation in 2009, I was “paying” my readers $500 in my time to consume my content each week. Fast forward to 2009, the year I became a serious content creator.

Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? What stories or lessons learned do you have to share? United States License.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. I was inspired by those bright people over at Radian6 who showed me some of the untapped potential of Twitter. If you’ve posted a bunch of pictures on your Facebook fan page or videos on your YouTube page, use Twitter to promote it. Are you already tired of Twitter? Do you think it’s just a fad? As you read these, you need to think about your end goals. This is not a post on the basics of Twitter. Most of these tips are dead simple so enjoy and use them well. This is simple, yet brilliant.

New approach in remarkable content

Fearless Competitor

While a YouTube video like HubSpot’s “You Outta Know (Inbound Marketing)&# is very entertaining and makes an excellent point, it’s passive on the part of the viewer.  We watch it. The Holy Grail of marketing content is interactivity. Think about all the passive content we marketers send: Direct mail pieces. Emails. Blog posts. Video. What do they all have in common? Mainly passive viewing. Funny and witty, it asks questions and reacts to your answers. Now, let’s take that approach and apply it to B2B Marketing. They call them Interactive Conversations.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Did You Know 4.0 by YouTube. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. 10 SEO tips for YouTube by iMedia Connection. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog.

8 Essential Elements of Demand Generation

Fearless Competitor

One good example is Rebecca Corliss at HubSpot. She’s a music major and she helped them create a really remarkable YouTube video called “ You Outta Know (inbound marketing) &# It’s become extremely popular. Brian Halligan of Hubspot shared his metrics in a recent webinar. In a recent meeting of the Sales Association, I sat down with the sponsor, Oracle, who told me about an earlier meeting with a large group of VPs of Sales. He said they all suffer from the same problem — a lack of sales-ready leads. What are they to do? Forget your products.

Turn around a struggling business

Fearless Competitor

The journey will be slow and painful — I expect it will take 9-12 months, but if you are willing and motivated to join me on that journey, then by the end of 2009, this will be a healthy and prosperous company once again. (A hypothetical introduction of a new CEO in a turnaround.  This author brainstormed it as if he was this person.  I hope you find it illuminating.  Jeff). Hi everyone, I’m glad to be here today and I look forward to meeting each and every one of you.  As you know, our old CEO is gone and the Board has brought me in to turn things around. 

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Adam Q. Jeffrey L.

“How can we create a lot of great marketing content, really fast?”

Fearless Competitor

But I didn’t invent this idea: Way back on December 15, 2009, Ardath Albee penned a blog post entitled:  The Rule of 5 for B2B Content Development. I don’t claim to have invented this idea, but since marketing automation is so hungry for content, Ardath’s old idea is as important as every in sales lead generation campaigns. video clip posted to YouTube. Mike Volpe.

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42+ Social Media Marketing Tools

Junta 42

YouTube - The #1 video sharing site. Vimeo - an alternative to YouTube. Hubspot - I'm a customer. I use Hubspot to track the performance of my keywords and competitors' keywords (courtesy Gretel Going ). Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators.    Here's a taste.    If you have some social media tools you'd like to add, post them in the comments. Special thanks to those who made recommendations. The Basics. Twitter - A staple for all of us. Yahoo!

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

The Decline of Advertising and the Rise of Content Spending

Junta 42

Although social media distribution is essentially free (Twitter, posting on YouTube), the content planning, resource allocation and then creation is not.   Take Hubspot for example.  Just read through a very interesting post from Brian Solis on Forrester's Five-Year Media Spending Forecast. From the results, this quote from Forrester's Shar VanBoskirk is worth some discussion: "The most interesting takeaway from the research is that overall advertising budgets will decline.    Yep.  Five years is a long time.  Where's Content?

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Perhaps your blog post uses a YouTube video to illustrate a key point. study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. Figure 1. Figure 2.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. And scary?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. last year (2009).

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B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. B2B case studies.

87 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). It’s been expanded from 70 stats to 87. Not at all.

Stats 53

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). They’re getting old. It’s also 3 years old. Not at all.

Stats 55

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Mike is the CMO at HubSpot in Boston, a marketing software company.

10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

In addition to the close to 35 million views the video has on YouTube, WestJet exemplified what every company should strive for: Going above and beyond to delight its customers. 4) Apple''s Mac vs. PC Commercials. million views on YouTube. Since "The Scarecrow" was launched, it''s gotten nearly 12 million views on YouTube, with 6.5 What made this campaign remarkable? Campaign.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. How you can use it most effectively?

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters.  He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Mike is the CMO at HubSpot in Boston, a marketing software company. 

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Mike is the CMO at HubSpot in Boston, a marketing software company.  Check out @TomPick’s blog at Webbiquity on what he learned from Mike’s HubSpot Webinar. The Nifty50 Men of Twitter. Congratulations to each of those men. Cheryl Burgess May 25, 2011 at 11:39 pm. Cheryl.

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). They’re getting old. It’s also 3 years old. Not at all.

Stats 19

How to Fail at Social Media

The Effective Marketer

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! United States License.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. In short, they are doing things that help them get found online. All I can say is WOW! of Tiecas, Inc.

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Watch this short video as Michael explains what’s in this report. Don’t forget to check out Social Media Success Summit 2010. Resources

Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. The old ways of pushing out content is no longer effective. Don’t sell.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The focus here is definitely on quantity. They want better qualified and sales-ready leads. How do you drive more traffic? Thanks for the post.

3 Characteristics of Successful Modern-Day Press Releases

Hubspot

Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. You can tweet a variety of key points, upload accompanying multimedia to YouTube, Flickr, Tumblr, SlideShare, and any number of other sites, and you can offer an insider, engineering, or customer perspective on the company blog. Connect with HubSpot ” Is this true?

How a Senator Uses Social Media

Hubspot

What Social Media channels do you currently use and how long have you been on them? I use Twitter , Facebook , YouTube & LinkedIn. Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Connect with HubSpot How do you use these platforms? Very few people know what their elected officials do.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.