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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100
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Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers

Hubspot

Meeker, a former top Wall Street analyst, puts out a big report once a year laying out the most important trends on the internet. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. It’s now the #4 social media site, behind Facebook, YouTube and Twitter. Meeker believes the trend will continue with wearables.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. Lauren Fernandez said in a recent blog post: “Own your industry.&#

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Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January

B2B Marketing Zone Posts

I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. Is Less Content Better? For B2C or B2B Marketers this was a huge revolution.

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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

Hubspot

But due to all this talk about linking, I’m afraid we’re losing sight of a newer, potentially more significant SEO trend that’s become quite clear in the aftermath of Penguin 2.0. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Post-Penguin 2.0, Image credit: cnystrom.'

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Notice a trend developing here? This is a strong representation of social currency in action, as this principle refers to our desire to show off the fact that we are staying on top of the latest trends. The Will it Blend?

PR 28
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Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. The rise of image driven apps such as Pinterest, Tumblr, or Instagram is another trend that various commentators have jumped on to hail the death of the written word in generating sales. But Blogging Actually Works.