ClickInsights: Biggest roadblock to converting marketing leads
Ambal's Amusings
JANUARY 21, 2010
If your company’s sales cycle is 9 months and you run 3-month campaigns—switching focus along with a change in quarter—you’re leaving most of your prospects hanging. Marketing cannot help sales if they don't understand the specific criteria for sales' success and the obstacles faced across the sales cycle.
Let's personalize your content