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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics. The trick is to learn how to use all its power. Let’s see how Google Analytics can help you do just that.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. Powered by Wordpress.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Flowtown gives you the answer in seconds. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Also noted: • One in four Americans watches a YouTube video every day. •

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

sources through the purchase funnel according to Peter Burris from Forrester. A YouTube video and a podcast is not to far out. In 2009 most companies where trying to figure out where to start with social media. We had now interesting, statistically-valid insights coming from marketing leaders at large companies.