Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. A key part of “doing more with less” is automating your email marketing campaigns. A key part of “doing more with less” is automating your email marketing campaigns. Here are my top 10 triggered email marketing campaigns: Transactional Messages.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 13, 2009

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

JANUARY 21, 2009

I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Typically email recipients will block anything with the word "free".

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

NOVEMBER 16, 2008

or support a "Save the Whales" campaign. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your email newsletters by ensuring they are posted on your website. Create marketing campaigns that can be reused.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

NOVEMBER 15, 2009

EE09 Eloqua : Omniture: EVERY email must be personalized and relevant. RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. Brilliant stuff, @Omniture. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns. Unfortunately, I wasn’t able to go (not without trying!)

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100