2009 Eloqua Marketing Automation Purchase 
Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.
Customer Experience Matrix
JANUARY 5, 2010
I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). So much for 2009. Here’s a quick look at what I found.
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Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).
The Effective Marketer
MARCH 10, 2011
This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.
The Effective Marketer
FEBRUARY 15, 2010
Focus on the 3 to 5 key metrics for your email marketing program and the rest will follow. Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) United States License.
Customer Experience Matrix
MARCH 8, 2011
This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. Yet something really bothered me about yesterday’s announcement.
ANNUITAS
JANUARY 10, 2011
Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. What about testing?
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