| | | ViewPoint | |  2009 + Customer | 3 articles |
| Page 1 of 1 | Previous | Next | VIEWPOINT SEPTEMBER 27, 2012  PowerViews with Dave Munn: The Transformed Marketing Organization and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. New marketing channels. Social media integration. | VIEWPOINT OCTOBER 11, 2012  PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. He concludes, “I think marketers and salespeople who truly get to know their customers will be light years ahead because now you can plan the content and plan the delivery of that content. marketers are ahead of salespeople. | | | | | |
| VIEWPOINT MAY 23, 2011  New Response Databases - Valuable Resource for B2B Marketers? Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. The main concern we hear about is accuracy. Is the data correct? Will my mail be delivered? | |
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