Chris Koch

DECEMBER 30, 2009

I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Thank you so much for your comments, links, and tweets this year. I look forward to collaborating even more in 2010. Have a happy and safe New Year! Where should your corporate blogs live?

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

OCTOBER 30, 2009

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. In fact, it’s hard for most of us to imagine these people using social media at all.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

MAY 15, 2012

That was in 2009. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. How do I get these ideas in a form I can use with customers? Buyers are spending much more time online than they used to.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Posted in Customer Relationships Tagged: B2B, B2B marketing, CIOs, role-based marketing, Segmentation. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. Tweet This Post.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

APRIL 30, 2010

Our customers and prospects—especially the younger ones—will be looking at smartphones as one of their primary computing platforms—if not the primary platform. Is there a reason for you to offer whatever help you give to customers through mobile? Continuity. An example of this is user groups. B2B mobile marketing case studies.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 20, 2009

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors. Customers (the younger ones, anyway) are adopting social media. Revenues for B2B publishers for the first five months of 2009 were down a total of 26.3%

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100