Remove 2009 Remove Custom Publishing Remove Press Remove Twitter Remove White Paper
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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use video testimonials and/or interview your customers and convert them into podcasts. Branding is an expense item like the rest of marketing.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This white paper aims to change that perception of them.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. This white paper aims to change that perception of them.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Having a search function on your website is no longer an option, it is a requirement.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.).