Unbounce

DECEMBER 13, 2018

There’s only so much space on a search results page to go around, after all. Google introduced the first extension—sitelinks—way back in 2009. These short links appear beneath the ad and direct searchers to different pages of the advertiser’s website. On average, an ad’s CTR has the potential to improve by 10-15% per extension.

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Hubspot

AUGUST 19, 2013

More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Single Grain

JUNE 5, 2019

Calls to action are the final stage in your sales letter, ad, blog post or landing page. They display the default texts “Submit,” “Buy” or “Purchase,” none of which compel the user to actually take the action. 1) A/B Test Your CTA Colors. Have a clear benefit for the user. Continue the conversion momentum.

Urgency Marketing 111

Urgency Marketing Work Management Landing Pages Marketing Management 111