Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. billion in 2007).
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