The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

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The ROI Guy

JANUARY 25, 2011

Therefore, sales must engage early to quantify the “cost of doing nothing&# and to “make the case for change&# in order to loosen the status quo. In early phases, especially in today’s risk-adverse environment, it is often easier for these buyers to do nothing versus investing in a change.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Hubspot

APRIL 1, 2016

It forces you to evaluate the opportunity cost of words. An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. Try writing a haiku every evening before going to bed. The company grew from $255,000 in revenues the first year the software was released to $15.6

Training 28

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The ROI Guy

JANUARY 17, 2011

view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But up-front purchase price isn’t everything.

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The ROI Guy

OCTOBER 22, 2010

According to Harte-Hanks, technology buyers are serious about their decisions, and are most engaged by factual content, and content focused on cost / value / benefits and bottom line impact. Next as a criteria, with Frugalnomics in full effect, cost of the solution is a close second, followed by return on investment (ROI).

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The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Salesforce Marketing Cloud

OCTOBER 27, 2022

With this, the “growth at all costs” mantra of the past decade is quickly shifting to one of business resiliency and sustainable growth. How website personalization helps in a changing economy. When marketing budgets are downsized, your website can do the heavy lifting with customers if you deliver what they need.

Marketing Budget 98

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The ROI Guy

DECEMBER 6, 2010

To fight Frugalnomics, savvy marketers will need to make even more investments in 2011 towards content and tools that help buyers assess and quantify the economic impact of implementing the proposed solutions, quantify the cost of “doing nothing&# , and prove competitive cost advantages and value.

Work Management 40

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The ROI Guy

SEPTEMBER 4, 2007

To help address the lack of innovation spending, server virtualization is being considered and implemented in data centers as one means to drive “keeping the lights on&# costs lower, so as to provide more budget to innovation. This can yield significant cost savings and benefits including: 1. Improving IT productivity 4.

ROI 40

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The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. One of the most important infrastructure investments is a database platform.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost).

ROI 40

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The ROI Guy

DECEMBER 14, 2005

Classifying Investments to Minimize Costs and Maximize Returns To gain visibility into current spending, and make better decisions on future investments, it is recommended that organizations categorize their current IT spending and planned investments according to the IT Hierarchy of Needs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

Work Management 40

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LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

FEBRUARY 8, 2021

And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. I’ve long believed that trust is by far the most important brand attribute in B2B, because as we all know, brands operate on emotions. It’s a real strain for Demandbase.

Account Based Marketing 98

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The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

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The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009 Sales Enablement: Measuring its Impact. Frugalnomics: Business Productivity and Cost Reduc. So how much is spent on sales enablement? SiriusDecisions Perspectives.

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The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Virtualization Software Cost Overruns at 44% of La.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 4, 2010

Value selling focuses on the benefits and payback of the proposed solution, shifting the focus from cost of the product, to value of the solution. Another way to prove value is to prove that the solution has a lower Total Cost of Ownership (TCO) – lower up-front / over lifecycle costs than the competition.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

Frugalnomics: Business Productivity and Cost Reduc. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Is Marketing Too Busy? The Forgotten Sales Profess. One-size-fits-all whitepapers ineffective due to I. Forrester: Understand and Drive Outcomes for Sales.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

Frugalnomics: Business Productivity and Cost Reduc. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Is Marketing Too Busy? The Forgotten Sales Profess. One-size-fits-all whitepapers ineffective due to I. Forrester: Understand and Drive Outcomes for Sales.

Forrester 40

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The ROI Guy

SEPTEMBER 28, 2010

Frugalnomics: Business Productivity and Cost Reduc. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Is Marketing Too Busy? The Forgotten Sales Profess. One-size-fits-all whitepapers ineffective due to I. Forrester: Understand and Drive Outcomes for Sales.

Enterprise Management 40

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The ROI Guy

AUGUST 5, 2010

Knowing the value of ROI is important when making a business investment because it clearly demonstrates the financial gains of the proposed project, compared to the relative cost. For example, if a project has an ROI% of 200%, the expected net benefits of the project are double those of the expected costs for implementing the project.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. From this investment, the company expects to save $200,000 each year.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40