2009, Conference, Content and Marketing Budget Creation

Nine Social Media Marketing Stats You Can Use

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. Social media is big with marketers, but a struggle for sales. 89% of U.S. eMarketer ).

Social Media

Social Media Stats Social Marketing Paid Search Agency

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

marketing action plans

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Management Design

how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference

Conference Social Media Work Management Marketing Budget

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content?

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Work Management Marketing Management Marketing Automation Services Planning

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

Marketing Budget Creation

Marketing Budget Creation Design Email Marketing Planning

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Budget Creation

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

.&# MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License.

Planning

Planning Work Management B2B Marketing Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can follow any responses to this entry through the RSS 2.0 United States License.

Creativity

Creativity Planning Work Management Marketing Management

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. Let us know! United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. Maybe now is time for some change. Like Be the first to like this post.

Planning

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How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Mobile technologies were also a clear trend for 2011, having the majority of marketers saying they are planning on using or increasing the use of mobile marketing technology. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. PowerPoint is something everyone knows how to use, though.

Planning

Planning Work Management Effectiveness Marketing Budget Creation

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

On top of that, now you have videos you want to showcase and the home page was not designed with that in mind. When reviewing websites and discussing design elements, you invariably end up drawing all over the whiteboard, asking your designer to come up with some mockups and then annotating those and sending them back.

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. We would certainly have shorter meetings and maybe better content. This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. Welcome to the world of Pecha Kucha. What is essential?

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.

Planning

Planning Email Marketing Work Management Marketing Management

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Results from the email might point to improvements needed for the copy, the overall design, or even the landing page used.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. Funny thing is, Passionate Marketers are not necessarily better at marketing than Job Marketers. United States License. United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management

Work Management Planning Marketing Management Advertisements

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

I particularly like the tips a FastCompany article, “ Brands with character ”, gives: Give the brand human traits Create a life, backstory to your character/mascot Plan for the long run Don’t overcomplicate What mascots do you consider memorable and why? How do you create a successful brand mascot? Like Be the first to like this post.

Planning

Planning Work Management Marketing Automation Services Marketing Management

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Can you make something fun that will entertain and educate them? Some food for thought.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

Insider information is always good when planning your next career move! This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] You get the point. United States License. United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking New Year’s Resolution: Share Ideas New Year’s Resolution: Start a blog to share ideas to improve the effectiveness of marketing managers around the globe. United States License.

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Stay tuned! A Judge Will Decide.

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation!

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Advertising Benchmark

Advertising Benchmark Work Management Marketing Management Planning

because you can't beat free marketing training

The Effective Marketer

JUNE 23, 2009

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. They always have great content based on lots of testing they’ve done and publish their results frequently. Veredict : Those new to Marketing Experiments are in for a treat.

Training

Training Planning Marketing Budget Creation Work Management

Nine Social Media Marketing Stats You Can Use

The Rise of the Content Marketer « The Effective Marketer

Webinars

Trending Sources

marketing action plans

Webinars

B2B Email Design – Gallery 2 « The Effective Marketer

how to use social media - lessons from ama digital conference

Marketing Content That Sells

Email Design Review Gallery « The Effective Marketer

Marketing Automation Monday is Here!

Marketing Charts and Trends « The Effective Marketer

B2B Marketers Hold Off on Killing Traditional Media

B2B Marketing Summit Shows Old Problems Persist

Selecting the Right Email Marketing Provider « The Effective Marketer

Why Sales and Marketing Don't Get Along « The Effective Marketer

What Makes a Great Creative Brief? « The Effective Marketer

WordPress Plugins for Marketers

The Ghost Blogging Debate Done Right

Marketing By Objectives « The Effective Marketer

How to Fail at Social Media

Explaining Social Media

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

The Challenges in Adoption of Marketing Technology « The Effective.

Web Prototyping With PowerPoint « The Effective Marketer

How Success is Misunderstood

Making Website Reviews Easy

The Six Minutes Challenge

Aberdeen Shows How to Do Email Marketing Right

effective marketer principle 4: take responsibility for decisions

What Type of Marketer Are You?

How Everybody Wins with HubSpot's Funding « The Effective Marketer

What Trigonometry Has to Do With Marketing?

Social Media's Next Victim?

The Opposite of Advertising « The Effective Marketer

More Free Marketing Knowledge

Best Companies Don't Need Marketing

Taming Your Brand Mascot « The Effective Marketer

The Fun Theory: How to Change Behavior

how good a boss are you really?

Choosing an Email Marketing Software « The Effective Marketer

new year's resolution: share ideas

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

are you paid enough? new salary survey released

The Danger of Email Marketing Benchmarks « The Effective Marketer

because you can't beat free marketing training

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