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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

E-Media Summit -->. 2009 Eddie and Ozzie Awards Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

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The Best Mother’s Day Gift Is A Six-Figure Blogging Income

readwrite

When the Mommy blog movement started to take off in 2009, I had been dismissive of them, thinking it was more of the same “look at me” drivel that most bloggers had gotten over when Facebook became the platform of choice to vent about such First World Problems as noisy pediatrician waiting rooms and child-induced sleep deprivation.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. co-registration, email list purchases, etc.) For marketers, the news is good overall.

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The March Of Twitter: Analysis of How And Where Twitter Spread

Hubspot

The first public mention of the service I can find is on Evan William's blog late on July 13th , but you can see that even on the 12th there was a mini-boom in registrations. Omaha, NE - Ryan Skarin Denver, CO - Aaron Bailey Boulder, CO - Matt Galligan. This is the day-by-day chart for the initial launch. Chicago, IL - Quinn.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

You're required to search the Do Not Call Registry at least once every 31 days and remove from your call lists the phone numbers of new registrants. This includes social security numbers, credit card numbers, bank account information, criminal background, or health records. If you do cold call and use telemarketing. It's prohibited.