The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

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The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Alinean recognized by BtoB Magazine’s as one of To. Drive Budget Planning with the “IT Hierarchy of Ne.

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The ROI Guy

JANUARY 25, 2011

Therefore, sales must engage early to quantify the “cost of doing nothing&# and to “make the case for change&# in order to loosen the status quo. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

According to Harte-Hanks, technology buyers are serious about their decisions, and are most engaged by factual content, and content focused on cost / value / benefits and bottom line impact. Next as a criteria, with Frugalnomics in full effect, cost of the solution is a close second, followed by return on investment (ROI).

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The ROI Guy

NOVEMBER 4, 2010

Research on what drives IT purchase decisions indicates that decisions are predominantly made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). In this manner, sales can help prioritize and gain support for proposed projects with each stakeholder.

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The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Alinean recognized by BtoB Magazine’s as one of To. Drive Budget Planning with the “IT Hierarchy of Ne.

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The ROI Guy

DECEMBER 6, 2010

To fight Frugalnomics, savvy marketers will need to make even more investments in 2011 towards content and tools that help buyers assess and quantify the economic impact of implementing the proposed solutions, quantify the cost of “doing nothing&# , and prove competitive cost advantages and value. Is Marketing Too Busy?

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The ROI Guy

SEPTEMBER 4, 2007

To help address the lack of innovation spending, server virtualization is being considered and implemented in data centers as one means to drive “keeping the lights on&# costs lower, so as to provide more budget to innovation. This can yield significant cost savings and benefits including: 1. Improving IT productivity 4.

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The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Is Marketing Too Busy?

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The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. One of the most important infrastructure investments is a database platform.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Avoid mistakes that will cost you readers?

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The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

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The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

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Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). BtoB Magazine ). Marketing Charts ).

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The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

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The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Alinean recognized by BtoB Magazine’s as one of To.

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The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009 Sales Enablement: Measuring its Impact. Alinean recognized by BtoB Magazine’s as one of To. Drive Budget Planning with the “IT Hierarchy of Ne.

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The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean recognized by BtoB Magazine’s as one of To. Is Marketing Too Busy?

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The ROI Guy

AUGUST 4, 2010

Value selling focuses on the benefits and payback of the proposed solution, shifting the focus from cost of the product, to value of the solution. Another way to prove value is to prove that the solution has a lower Total Cost of Ownership (TCO) – lower up-front / over lifecycle costs than the competition.

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The ROI Guy

SEPTEMBER 9, 2010

We’ve been working closely with many leading companies to figure out new ways to develop more adaptive go-to-market models designed to help sales organizations add more value to executive-level buyers. Alinean recognized by BtoB Magazine’s as one of To. Drive Budget Planning with the “IT Hierarchy of Ne.

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The ROI Guy

SEPTEMBER 28, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne.

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The ROI Guy

AUGUST 5, 2010

Knowing the value of ROI is important when making a business investment because it clearly demonstrates the financial gains of the proposed project, compared to the relative cost. For example, if a project has an ROI% of 200%, the expected net benefits of the project are double those of the expected costs for implementing the project.

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The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. From this investment, the company expects to save $200,000 each year.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” And much more.

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