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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. Your content should utilize a multi-channel approach.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. Which channel is more efficient for you? That was the voice of many of my bloggers at one time or another. This required a change in mindset, as well as a slight change in routine and responsibilities.

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Would You Try It With a Fox?

Convince & Convert

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son. link] [link] Innovate AZ Would You Try It With a Fox?:

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Twitter feeds spring up.

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B2B Marketing Events Around The World – Oct 2010

MLT Creative

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 9-14, DMA : 2010 San Francisco, CA: The only Global ROI Marketing Event, focusing on direct and digital marketing integration across all channels.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love!

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. 32 percent use social media as an outbound marketing channel for demand generation. Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. White Papers. Video Center. Operations.

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