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Best Web Analytics Tools and Tips of 2009

Webbiquity

Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year. Eyes on the Prize with Custom Reports by Google Analytics Blog. by ECommerce Guide.

Analytics 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Trade show.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Read Susan’s post announcing this report. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. They remain unconvinced about the ROI.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Web analytics.

Features 120
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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100
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30 Women Shaping B2B Tech Marketing

SnapApp

We're moving towards an API-centric world, so data integration platforms will have an interesting part to play in all of this. . Each year, I write/market this report which features insights from over 100,000 developers. Directly tying ROI to specific content, particularly for top of the funnel content. Kate Harvey.