Remove 2009 Remove Analytics Remove Process Remove Salesforce.com
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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics.

Manticore 100
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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization. Hubspot originally used its lead database largely for analytics.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. These rules can insert a predefined subflow, such as the review and revision process, which itself is shared across multiple projects. But consumer marketers also need inputs from transaction systems.

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

It offers a solid set of features including site search, multiple permission levels for different types of contributors, a form-builder, and built-in analytics. Another website building option that includes extras like ecommerce functionality with credit card processing, and nightly backups. Solution Toolbox.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Among other stuff. All thoughts are welcome!

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.