2009 Analytics Lead Marketing Automation 
Industrial Marketing Today
AUGUST 3, 2010
Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.
Industrial Marketing Today
OCTOBER 2, 2010
Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness?
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Industrial Marketing Today
JUNE 29, 2010
Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Analytics is the new marketing creative! According to a study done by Professor John A.
Industrial Marketing Today
AUGUST 24, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Most people get writer’s block or their brains freeze up while staring at a blank screen.
Industrial Marketing Today
JUNE 12, 2010
You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Get the free “Step-by-Step Guide to Website (re)Design” now.
Industrial Marketing Today
JANUARY 26, 2010
The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery.
Industrial Marketing Today
OCTOBER 26, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.
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