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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to extend Google’s own business).

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Top 12 B2B Holiday Cards - with 62 more for good marketing measure!

Adobe Experience Cloud Blog

Here are some of my favorites of 2009: 1. Their Holiday 2009 Lost Phone card is great - reminding us of the fun and function we have with our iPhones. This card from CollectiveIntellect captures the social media frenzy going on with their company holiday card? Taxi's Holiday Card 2009. 2009 Traction Holiday Card.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Actionable. Go native. This percentage is growing year by year.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog).

ROI 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. B2B Lead Generation Benchmark Study 2009. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Outputs, Outtakes, Outcomes.Oh

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. The need for new analytical skills. Manager, Inbound Marketing, Marketo. In this post I want to focus on the trends in Marketing Automation for 2010. Creation of buyer-centric content.