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Book Review: Marketing in the Age of Google

Webbiquity

While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

One telling statistic is that about half its new customers are replacing an existing marketing automation system – a sure sign that Treehouse offers features that only an experienced marketer will realize are missing from other products. Web analytics. form integration. download and document management. other advanced features.

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