Marketing Craftmanship

APRIL 8, 2016

Small and medium sized funds are likely to be hardest hit as the asset class falls out of favor. Collectively, fund managers may be geniuses at left-brain, quantitative skills; but often fail miserably at managing right-brain storytelling skills, or at hiring right-brain people to manage those tasks properly.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

SWZD

OCTOBER 14, 2019

Founded in 1991 and headquartered in Burlington, MA, Ipswitch is an IT management software developer for small and medium sized businesses. From 2009 to 2012, Jeanne was Vice President of Marketing at HubSpot where her team was responsible for generating a large amount of leads. About Ipswitch. Managing Lead Flow.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

B2B Marketing Traction

JULY 2, 2014

Studies have shown that storytelling increases time spent on the blog post and the popularity of the post. Yet another research study by Medium shows that the optimal length of time for reader engagement is seven minutes, which equates to 1,600 words, according to Lee. Tell a Story to increase Engagement and Readership.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Content Standard

DECEMBER 23, 2014

Seventy percent of marketers say video converts better than any other medium, as the Content Standard previously reported. Nonprofits launched 146 major campaigns this year, generating nearly 670 million views, ReelSEO reports , compared to 90 campaigns which generated just under 70 million views back in 2009.

Video Marketing 40

Video Marketing Brand Identity Branding Buzz 40

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards. Carla Johnson - Keynote Speaker, Storyteller, and Author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Litmus

MARCH 31, 2020

As an Audience Manager back in 2009, email was another channel that fell under my to-dos, and I have been a firm believer ever since. What I love about email: As someone who’s only entered the email world recently, I am amazed by its passionate community of creatives who value succinct and compelling digital storytelling.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Budget Programs 81

Hubspot

MAY 29, 2015

Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye. However, somewhere between 2009-2010 the genre began to lose steam.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28