Digital B2B Marketing

FEBRUARY 4, 2012

Very little of their business is based on advertising, whether digital or traditional. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Online advertising space is packaged as part of a lead generation program for a small premium cost. They are not a traditional media company with an editorial focus.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

MAY 3, 2011

In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. Or is your advertising promoting a walled experience, only accessible to the 1% of people that might click your ad? Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month.

Banner Ads 100

Banner Ads Ads Click Rate Banners 100

Digital B2B Marketing

MARCH 27, 2013

billion business in 2009 ( source ). Yes, I get it, you offer targeted advertising. Your marketing will be seen as an indicator of the quality of your marketing service. Yes, that’s a lot of marketing in two sentences. SEO folks would accuse me of keyword stuffing). The promotional product business was a $15.6 Into the trash.

B2B Marketing 100

B2B Marketing B2B Conference Vendors 100