article thumbnail

A Checklist for 2012 Content Marketing Plans

Writing on the Web

2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Which white paper or special report got good download rates? (I Most importantly, how did you do in 2011, and what are your plans for 2012?

Planning 100
article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Brian Hansford

Onalytica B2B

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice. I always enjoy doing webinars and podcasts.

article thumbnail

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40
article thumbnail

SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. The Bottom-Line Even though good economic news is hard to come by, SMBs might represent the one bright spot for IT vendors in 2012.

SMB 40
article thumbnail

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. MediaNext 2012. 2009 Eddie and Ozzie Awards Winners. 11/27/2012 -15:36 PM. 2012 Eddies and Ozzies Winners Have Been Announced. © 2012 Red 7 Media, LLC. . --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. E-Media Summit -->.

B to B 40
article thumbnail

Top Social Media Measurement and Tracking Tools

Online Marketing Institute

White Papers. MediaNext 2012. 2009 Eddie and Ozzie Awards Winners. 07/25/2012. Digital Magazines 2012. © 2012 Red 7 Media, LLC. . --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events.