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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

BtoB 100
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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Sessions start October 5. Thanks Jason! Thanks Jason!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s about having a strategy for making your company or organization more like a person and less like a machine. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. It’s about humanization.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Amanda Gagnon explains how Walden University dramatically increased email subscriptions by simplifying its signup process and reduced the number of clicks required. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Share this on Bebo.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.