Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). They want better qualified and sales-ready leads. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 6, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 3, 2010

You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content? Is your website redesign project on hold waiting for marketing to deliver content? If so, you know the frustration. It is relegated to the bottom of the totem pole of deliverables. All Rights Reserved.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

He makes the following key points: Just because something is on the web doesn’t make it accurate or even right. The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 21, 2010

That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 I’m always equating social media more in the business development side of things than marketing. There’s been a bit of news about it recently. Two of my friends were too.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 11, 2010

After spending months developing an app, a few days in the approval queue isn’t a big deal. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You know what’s not a good idea? Pissing off Google.) introduced an application-geared Internet. Programs can be run completely online. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

AUGUST 24, 2010

Common problems with industrial websites I see many problems that seem to be common to many industrial websites either created by in-house people and/or professional web designers. The sad truth is that most of these problems can be easily fixed without spending too much money and could produce dramatic results from your website.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60