Anything Goes Marketing

OCTOBER 30, 2007

Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008. In addition, email ROI is decreasing but there are ways to leverage email with other marketing channels such as search, direct mail, podcasts and videos to help increase the effectiveness of email.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Anything Goes Marketing

SEPTEMBER 28, 2008

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " hp.com/campaigns/2008/events/poweritdown/index.php ?link=2. Jay suggests using web redirects on subsequent versions of the link. Well it is.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

JANUARY 27, 2008

Other strategies may include further segmenting these inactives by the lead source and other qualification data and creating customized messages for the different segments and using different marketing channels (call campaign, direct mail). Technorati Tags: email marketing, segmentation, tips, e-mail best practices.

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Tips Bulldog Solutions Lead Qualification Newsletter 100