Convince & Convert

MAY 13, 2010

Linkedin is for people you know. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. I actually work at Vertical Measures!

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

MAY 11, 2010

Your LInkedin page. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Post it to your Facebook page.

FAQ 135

FAQ Top of Funnel Paid Search Agency Social Media 135

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Paid Search Agency Media Advertising Agencies 119

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 144

Social Media Media Webinar Metrics Marketing & Strategy 144

Convince & Convert

JUNE 2, 2010

Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Smart, as long as you don't get a backlash or sell out. Mossimo had that rolling until they showed up in Target. link] jaybaer Exactly. Friend has lost value.

Social Media 131

Social Media Media Curation Webinar Metrics 131

Convince & Convert

JULY 14, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 132

Social Media Webinar Metrics Media Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? All rights reserved.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? I’ve seen some linkedin groups with great discussions. Absolutely not.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. " by @jaybaer [link] [link] Jan Firsching RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 150

Social Media Ideal Customer Profiles Paid Content Media 150

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). — [link] [link] Ian Greenleigh Great post.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 118

Social Media Media Webinar Metrics Work Management 118

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I’ve worked in both camps, and have seen both succeed.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 133

Paid Search Agency Content Social Media PR 133

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But for good reasons. I have met so many great people and made so many connections which I wouldn't have made on Facebook or other tools. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 123

Social Media Media Paid Content Webinar Metrics 123

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

On the other hand, the new Linkedin app completely nuked my BB – had to reinstall o/s this morning…grrr! Seems like it would be very easy to only show you tips/check-ins from your Foursquare connections as a default (or maybe even friends of friends like Linkedin) while still giving you the option to “view all&#.

Analysis 147

Analysis Social Media Work Management Mobile Marketing 147

Convince & Convert

MARCH 2, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 23, 2010

Having some exposure to the music industry, it can be a lot of people (label, management, label and artist-hired publicity, etc.). But, he's signed to Island Def Jam and (for example, from a random LinkedIn search), their VP of Digital has been around for a minute: [link] – can't vouch for him, don't know him for anyone.

Social Media 143

Social Media Media Paid Content Webinar Metrics 143

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Maybe if they had partnered with LinkedIn, Twitter or Facebook so that if you scanned each other QR codes, you were automagically connected.

Social Media 125

Social Media Media Paid Content Conference 125