Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Wondering Out Loud

FEBRUARY 1, 2010

First, I’ve been marrying traditional and social to drive sales leads for a number of years all while being told – here’s the second reason – that social media and marketing do not mix. In October of 2008, I executed a marketing campaign designed to drive leads from small and mid-sized food and beverage manufacturers.

SME 40

SME Webcast Telemarketing Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

June 24th, 2008. June 17th, 2008. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. June 10th, 2008. This is leading us to focus more on crafting a story-like process and creating more real-world scenarios.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100