Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. That Twitter widget is cool.

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Conference Organization Paid Search Agency PR 115

Convince & Convert

JUNE 17, 2010

You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Love the FPT metric too.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

SEPTEMBER 14, 2010

You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Isn’t that worth the 5 cents per contact that Flowtown charges? All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Regardless of size, you need backlinks. All rights reserved.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 11, 2010

Not drive sales revenue or create leads. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. To really do so.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). At the same time, word of mouth marketing IS important, and effective. [link] [link] gilbert v.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. I can tell you, we help our clients achieve results for a fraction of the cost of a PPC campaign, or a website redesign, or a direct mail piece.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. I’m talking about qualified, sales-ready leads.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. link] Scott R.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 15, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. All rights reserved.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MARCH 3, 2010

The great promise of online is that for the first time here is an opportunity to take your message to prospects, engage them, lead them on a journey though to first sale, up sales, cross sales, regular sales, retention and finally as a source of referral to repeat the process and grow market share. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 22, 2010

link] Eric Wirth RT @jaybaer: Why You Hold the Keys to Your Company's Social Media Success [link] [link] Erik Hultman Nicely done Jay.RT @jaybaer: Why You're the Key to Social Media Success [link] [link] p hafford Why You're the Key to Social Media Success – [link] You're the leader, so lead. All rights reserved.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 14, 2010

Its important to set marketers expectations correctly because when marketers go in expecting social media to preform primarily as a direct response channel to drive sales and leads and are unwilling to consider the value the channel adds in engaging customers and building loyalty, they are likely to wind up disappointed. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 18, 2010

An active agency social media presence will lead to expertise in the agency. This leads to another problem. I use social media heavily not necessarily for lead generation per se for my own branding agency, but to present myself as a thought leader – a softer sell, if you will. It's best to demonstrate by doing.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 14, 2010

“helpful tip&# ) there should be a reaction (a customer takes a step closer to a sale or lead). My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead). I hope this makes sense.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

JUNE 11, 2010

link] Amber Naslund Looks like Real Time Revolution is in the lead for book titles…what's your take? link] Daniel Beatty RT @AmberCadabra: Looks like Real Time Revolution is in the lead for book titles…what's your take? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

AUGUST 31, 2010

I think that is what leads to comment-less blogs and promotional updates. But with some strategy and time you will be able to meet some good new connections, find relevant content, and maybe even find a lead! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They ultimately want sales.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. Isn’t that where engagement leads? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Can you blame them? You nailed it.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JULY 22, 2010

The customers are given a better experience and the brand likely winds up with a more loyal customer base – which is often a leading indicator of long term profitability. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Yael Davidowitz-Neu Kyle, thanks for the comment. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

MAY 20, 2010

And it’s about behavior that leads to dollars. This leads to using accumulative numbers as a crutch, because all you have to do is dial up your Facebook page and you can see how many people like you, and you can compare that number to your competitors. You can't view your social media “fan base&# as leads.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

JUNE 3, 2010

Do you think the ownership issue could lead to a privacy issue similar to FB? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MARCH 18, 2010

Suggesting otherwise is making a false promise and leading to the idea that Social Media can somehow totally replace other forms of advertising. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 13, 2010

Here’s how to start: Instead of compartmentalizing your digital champions, turn them into teachers: They can still lead projects, but make sure they are rewarded by their ability to help others achieve digital breakthroughs. And when it’s your turn to lead, remember that united we stand, divided we fall. Just get started.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. All rights reserved.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen. All rights reserved.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

AUGUST 4, 2010

Marketers stuck in roles that task them to constantly represent controversial doings while having no influence to solve the probs that lead to the angry customers due to corporate structure. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

SEPTEMBER 21, 2010

Excited to be on the panel after your presentation at LEAD San Diego! link] ryanmalone The 39 Social Media Tools You Can Use Now (to save time, drive more leads, build better relationships) [link] [link] Mari Smith The 39 Social Media Tools I’ll Use Today ? It is always so nice to see the other things people use — and what for.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

RT @jaybaer: Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results [link] [link] Kerry Stratford Kurrently -great lead. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Thanks Jay! Thanks Jay! All rights reserved.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167