Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Lead Generation. 2008 FOLIO Award Winners. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JUNE 17, 2010

Numbers can both have value and be deceptive. You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. I once calculated time spent blogging vs. number of RSS subscribers.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

SEPTEMBER 21, 2010

In fact, I believe that ultimately SM will be viewed largely as a customer retention tool, with budgets from those departments and metrics that focus on customer lifetime value and how it’s impacted by social media touches. There’s been a bit of news about it recently. Unlikely at best. Unlikely at best. Unlikely at best.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Option 3 will blend too much with the rollovers. I like number 1, except for the search box.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. But that requires agencies to get beyond “setting up&# a Twitter account or other one-and-done services of dubious strategic value. (If I wasn’t talking to you.) (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 22, 2010

Or, will we have to wait for the prevalence of these skills among the ranks to occur through turnover and attrition? The company has to believe that it’s inherently a positive for your company to get involved, from the CEO on down, and that’s a lesson that only you can teach, however long it takes.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Seth Godin predicted that RSS would kill email. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

NOVEMBER 8, 2010

of Leads – a lead is a prospect that you have qualified as someone who is a good fit for your product and is likely to purchase a solution like yours in a specific timeframe. Opportunity Pipeline – the dollar value of the opportunity. Opportunity Pipeline – the dollar value of the opportunity.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Here’s a quick example.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Just kidding… I can see the value of it but the lack of OSX and a webcam really turned me off. When I'm clearing emails or reading (RSS, web, ReadItLater, etc.),

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Helps us all in the industry! I'm all for tracking.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. It's weird on RSS.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Helps us all in the industry! I'm all for tracking.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. When you add a dash of perspective to it, we realize the value of a blogging platform. BrianSolis.com is among the worlds leading business and marketing online resources.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

JUNE 28, 2010

One podcast with very high production values is less important than ten podcasts (about different topics) with reduced production values. I'd hope that eventually we'll create roles to focus on this type of planning, but the value and ROI has to be well understood before that happens. Crap is still crap). Great comment.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128