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5th Annual MarketingSherpa Demand Generation Summit 2008

markempa

I'll be speaking on "Playbook for Effective Lead Management." " This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% 51% win rates 55.6%

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. send a reminder three days before a Webinar). True Influence was released in late 2008 and currently has about fifteen clients.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. Advocate Sales Lead Management Association Sirius Decisions Smashmouth Marketing The B2B Lead Blog Writing White Papers WordPress | Sandbox.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

Pardot : another pretty powerful product; see my blog review from December 2008. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. I reviewed it here in March.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. All Rights Reserved.

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Aprimo Solutions: CRM Software, Process Workflow, Marketing Communications, Sales Marketing Management and More

Online Marketing Institute

The six solutions sets that many of our customers utilize are: Planning & Financial Management Production Management & Workflow Brand Content Management Lead Management B2B Marketing Campaign Management & Planning View Interactive Solutions Map Case Studies Read how leading brands are using Aprimo to accelerate their marketing productivity.