Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

FEBRUARY 5, 2010

Intentional? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. That certainly was not my intention. That certainly was not my intention. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] link] jeff_molander Hi, Jay… I'm not questioning your intent and appreciate anything that's actionable. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 11, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy. So, Bloomington it is. Candidly, I’m scared to death. So I'm trying to balance the sense of envy that crept in as I read your post.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It was FREAKY.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

MAY 11, 2010

And I'm not questioning your intent so much as I'm trying to create focus. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 22, 2010

Experimenting with social media to appease your communicator or be like the “cool kids&# is bound to fail if there's no real intent or effort (or resources) behind it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 20, 2010

. • And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. power to the people ? power to the people ? power to the people ?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. The intentions are surely pure, but because of mixed agendas, wires get crossed. A survey of 4,875 adults (500 U.S.) It’s a constant.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

JANUARY 16, 2023

Voice queries have increased by 3,400% since 2008. When it comes to PPC spend for small businesses: 28% use Google Ads, 17% use Facebook Ads, 14% use Instagram Ads. The fastest growing segment in the SEO market will be the small and medium enterprises (SMEs) segment, growing at a CAGR of 17.23% during 2020-2025.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. Driving purchase intent through kinship. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Kinship creates purchase intent. You can’t get half elected.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. link] @yigg [link] B2B Online Marketing RT @jaybaer: Is Twitter for Business Even Worth the Trouble? An online marketing pro since 1994?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

There are many other ways to discover latent intent among customers… and tap into their “hidden needs&#. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. With self-starting intraprenurs doing them (a sense of responsibility & ownership). And with actionable outcomes.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120