Remove 2008 Remove Information Remove Purchase Remove Purchase Intent
article thumbnail

Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Purchase prediction engine: The secret sauce.

eCommerce 114
article thumbnail

5 Tweaks to Reap Windfall Conversions from Content Marketing

Televerde

Ranking for purchase-intent keywords finds customers who are closer to a buying decision, increasing the likelihood they’ll convert after interacting with your content. Customers are looking for information about subscription behavior, and in both cases you’re covering it. Create Content for Purchase-Intent Keywords.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

and how this information impacts your bottom line. Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015." People who click on native ads have a higher purchase intent than those who click on banner ads." 15 Stats Every Digital Publisher Needs to Know from.

Stats 28
article thumbnail

Brand and Demand Convergence Required

Adobe Experience Cloud Blog

To put the power of convergence into perspective, simply imagine all of your marketing activities on the web converging simultaneously on your prospects to inform and influence their perception of your brand. This leads to 2008 with the emergence of social media. Specifically the convergence of branding and demand generation.

Demand 48
article thumbnail

Media and Mobile: What the Future Holds

Hubspot

Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. With subtle optimizations, you can turn more casual visitors into loyal buyers. Native 2.0.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.

article thumbnail

Ad Tracking: What It Is & How to Do It

Hubspot

There was no dependably accurate way to determine how many people engaged with an ad or purchased a product because of it. The "source= __" bit of the tracking token can provide information about where the user clicked the link. They can also capture information about a user's browser configuration, location, and preferred language.