Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Content Standard

DECEMBER 30, 2020

In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s mission and educational offerings.” Since 2008, more than 4,451 projects have been entered in the Gold Quill Awards.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. There’s a lot of knee-jerk, half-truth information out there about social media and what it can do. link] Alasdair Munn Good post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Content Marketing Institute

NOVEMBER 19, 2017

This guide reveals this year’s top books for: Content marketing newcomers and holdouts – If you’re a newcomer to content marketing or dealing with holdout clients, management, and prospects who still need convincing , you’ll find an informed overview of the basics of content marketing and tips for getting started.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. He doesn't just spew endless bits of information about his product (books, etc.). All rights reserved.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. It’s an information annuity that can’t be replicated elsewhere. really dig that term so i'll say it again: information annuity.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Very helpuful information.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. I made a public promise on this week’s telechat with Dan Roam , author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. The promise was to use the techniques that Dan recommends at a very high-powered sales presentation that I was to give yesterday to a big potential partner.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

FEBRUARY 23, 2010

You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. All rights reserved.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

WriteSpark

OCTOBER 28, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Maybe the only problem with the draft is that it just doesn't reflect the latest product information or changes in marketing strategy. Case Studies.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

NOVEMBER 8, 2010

Rocket watcher b2b marketing metrics View more presentations from April Dunford. It’s cumbersome to get started but once you do, it’s hard to imagine making decisions without that information. Rocket Watcher provides a practical look at product marketing for start-ups. All Rights Reserved. Powered by Wordpress. Designed by.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Research: How do people talk about your industry and who are the influencers?

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ’” Valerie Bianco.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ’” Valerie Bianco.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

AUGUST 31, 2010

The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. We’ve been on a downhill slide conversationally ever since Alexander Graham Bell uttered “Mr.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&# Any thoughts? Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. In many cases, (but not always) you’ll get credited as the information source. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

JULY 22, 2010

When we (meaning humans) are asked to make a complex decision and have a number of different options presented to us, numbers tend to be the primary tool we leverage in order to decide how to value one choice over another. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

FEBRUARY 25, 2010

Where else can you reach such a huge audience in minutes, never mind keep them constantly updated with relevant information? A Valentines day present? Superb information here. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The opportunity social networking provides in incredible.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 15, 2010

All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click. I did like the fact that it delivered the information while and when I needed it in communicating via email. The way you present it, makes sense. Just a FYI if you have alot of addresses.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JULY 8, 2010

John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 8, 2010

My business has such restrictions (some self-imposed) that very little new information applies to marketing it… but this: this post gives me a lot to think about. It's so important to listen and find what opportunities are presenting themselves. Wisely improve the present, it is nike dunk low thine.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

MARCH 16, 2010

(great post here on Social Media Examiner on how to methodically grow a Twitter following) But, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and trade publications. link] unruh ann has a point – it's all about the content.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Excited to be on the panel after your presentation at LEAD San Diego! Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. This is complex stuff!!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Webbiquity

SEPTEMBER 8, 2010

While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Excited to be on the panel after your presentation at LEAD San Diego! Skitch I’m no Photoshop wizard.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

link] jaybaer I continue to quote you in every presentation about making friends you wouldn’t have had. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? [link] jaybaer It was easy for us to agree. link] jaybaer Hi Francine.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Online Marketing Institute

DECEMBER 13, 2010

It’s safe to assume that next year, we’ll see the rise of a new form of blogging platforms, those dedicated to simplicity with an emphasis on mobility, curation, instant presentation, and community. 2011 is the year of information curation and the dawn of the curator. The weapon of choice?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40