medium 
Industrial Marketing Today
SEPTEMBER 20, 2010
Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.
Hubspot
DECEMBER 20, 2011
As an inbound marketer, should I care about Instagram? But here are some reasons that, as a marketer, you should at least keep an eye on Instagram, if not begin participating. In 2008, the age of the average user jumped to 33. Not doing so, however, will not cripple your inbound marketing. That's great!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
SEPTEMBER 14, 2010
But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. However, for marketers, a social media address is insufficient to manage that channel.
Hubspot
NOVEMBER 12, 2010
Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Free Download: Inbound Marketing Kit. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit.
Hubspot
NOVEMBER 22, 2016
In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt. The first eight years only listed 25 updates of note, whereas the latter had 115.
Industrial Marketing Today
JULY 1, 2010
after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services. That was the key finding of a research study done by McKinsey & Co. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.
Expert insights. Personalized for you.
60 
Let's personalize your content