Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet
QuanticMind
MAY 25, 2023
So far, they’ve stuck together and shown more unity than back in 2007-2008. If you're thinking about how to maximize your dollars without wasting impressions on the wrong people, gearing it towards digital—think social and CTV—makes sense right now as eyeballs move away from linear to find new content. Let’s talk transparency.
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