2008, Forrester and PPC - B2B Marketing Zone

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

AUGUST 23, 2017

Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. A Forrester research study shows that “6.2% of key influencers are responsible for 80% of the influence in social media”.

Peer-to-peer

Peer-to-peer Advertising Agencies Word of Mouth Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) All rights reserved.

Social Media

Social Media Email Marketing Social Marketing Paid Search Agency

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). All rights reserved.

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.

Social Media

Social Media Advertising Agencies Paid Search Agency Media

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media

Social Media Media Stats Statistics

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Ardath Albee.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand B2B Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great list, looks a lot like the discovery we do prior to content planning.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. All rights reserved.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post. All rights reserved.

Social Media

Social Media Media Paid Content Work Management

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%).

Paid Content

Paid Content Social Media Statistics Research

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Just 22% decreased spending on PPC ads. billion by 2014.

Paid Content

Paid Content Stats Social Media Marketing Budget

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This information was helpful for someone who has not used social media.

Social Media

Social Media Media Paid Content Webinar Metrics

The 39 Social Media Tools I’ll Use Today

Online Marketing Institute

OCTOBER 31, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. This information was helpful for someone who has not used social media.

Social Media

Social Media Paid Content Tools Media

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business

Business Paid Search Agency Social Media Analysis

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Which do you believe? All rights reserved.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Influencer Marketing: What is it and Why Should You be Doing it?

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Trending Sources

Integrating Email and Social Media with Flowtown | Email Marketing.

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince and Convert Blog: Social Media Strategy and Social Media.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Convince and Convert Blog: Social Media Strategy and Social Media.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Best Social Media Stats, Facts and Marketing Research of 2010

Convince and Convert Blog: Social Media Strategy and Social Media.

The 39 Social Media Tools I’ll Use Today

4 Reasons the Social Business Evolution Starts Now

Is Twitter for Business Even Worth the Trouble | social crm.

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