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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product?

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Your Content Marketing Program Isn’t Perfect and Never Will Be

Content Standard

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Now, goop sells millions of dollars of product, boosts more than one million newsletter subscribers, and averages a 40 percent open rate. Start Somewhere.

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Your Content Marketing Program Isn’t Perfect and Never Will Be

Content Standard

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Now, goop sells millions of dollars of product, boosts more than one million newsletter subscribers, and averages a 40 percent open rate. Start Somewhere.

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Why You Should Question Most Video Marketing Stats You See

Contently

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

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Get More Email Opens and Clicks Using Behavioral Targeting

Adobe Experience Cloud Blog

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. .

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Twitter has the fifth oldest. 75% of small businesses in the U.S. 35% of bloggers are professional journalists. 80% of Twitter use is on mobile devices.