Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Content Standard

NOVEMBER 19, 2015

As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. And marketers who lean into that process may discover unexpected benefits.” Start Somewhere.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. And marketers who lean into that process may discover unexpected benefits.” Start Somewhere.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Contently

FEBRUARY 9, 2017

But the internet has made it too easy to quote numbers that don’t add up. At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. We all know the value of a good stat. million words. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100