2008 Forecasting Forrester Open Rate 
Contently
FEBRUARY 9, 2017
That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.
Webbiquity
JANUARY 17, 2011
5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Twitter has the fifth oldest.
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