Adobe Experience Cloud Blog

APRIL 25, 2017

Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Performance statistics: “What’s a good email open rate? Click through rate? Deliverability rate?”.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Hubspot

OCTOBER 26, 2011

40) In 2010, holiday email open rates climbed 11% year over year despite high email volumes. 41) Holiday email click-through rates fell 16% from 2009 to 2010. 42) For the second consecutive year, the highest open rates occurred the week of Black Friday in 2010. 43) In 2010, open rates climbed in post-holiday weeks.

Statistics 28

Statistics Planning Stats Open Rate 28

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Email marketing is an extremely important marketing channel for many of their clients, and they were at a loss on how to improve deliverability, opens, and click-through rates.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

markempa

APRIL 14, 2014

“When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

Hubspot

MAY 10, 2018

The year is 2008, and you're an inbound marketer at the top of her game. Your open rates are going down, and your unsubscribe rates are going up. Your customers have never been clearer about what they expect from your brand, and it's time to give it to them. The Hard Truth About Marketing.

Top of Funnel 78

Top of Funnel Allocation Paid Search Agency Advertising Funnels 78

Salesforce Marketing Cloud

OCTOBER 17, 2023

I learned the importance of lead nurturing back in 2008. I look at email open rates, event registrations, and free trial sign-ups. This relationship-building is the force behind lead nurturing. We match the interest level of the prospect and earn the right to ask for more, one small step at a time.

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

WebMarketCentral

FEBRUARY 13, 2009

How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast?

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

Contently

FEBRUARY 9, 2017

” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. Using the word “video” in an email subject line boosts open rates by 19 percent.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. .

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Hubspot

FEBRUARY 17, 2012

A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports. Open Rate - The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. All rights reserved. All rights reserved.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

Open rate - The percentage of emails opened in any given email marketing campaign, or the percentage opened of the total number of emails sent. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. All rights reserved.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Twitter has the fifth oldest. 75% of small businesses in the U.S. 35% of bloggers are professional journalists. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

DECEMBER 2, 2014

Customer testimonials have the highest effectiveness rating for content marketing at 89%. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. 76% of e-mail opens occur in the first two days after an e-mail is sent. E-mail open rates are noticeably lower on weekends than on weekdays.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

DECEMBER 10, 2013

This is like YouTube in 2006 and 2007, or Twitter in 2007 and 2008. Back in 1996 and 1997, I had 80% open rates on email. Now people open one out of five emails. It’s getting so big that I need to get more serious about it. The engagement and awareness we are driving for brands is ludicrous. It’s a land grab.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Social Media Work Management 28

Single Grain

DECEMBER 6, 2019

Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase open rates by 19%. In fact, using personalized push notifications increases conversions: 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement).

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Litmus

AUGUST 16, 2019

One of their correspondents in Beijing at the 2008 Olympics doing blogging. The open rates went from about twenty four, twenty five percent to north of 40 percent. So many companies are still just thinking about email and email success as a, was the open rate good? I think getting beyond open right.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42