Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Login | Register | FAQ |. Mon, Jun 16, 2008 13:22 EDT. Keywords: Dick Nolan , digital natives , Eric Clemons , Harvard Business School , Prensky , Rob Austin , University of Washington , Wharton. Tue, Jun 17, 2008 6:04 EDT. Read this White Paper » More Partners » Resource Alerts.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100