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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100
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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

A white paper would fit the bill nicely here. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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The More Things Change, The More Things Change

Convince & Convert

Let’s say you have a white paper for download on your site. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Login | Register | FAQ |. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. State Indicator – Turns orange when you’re in that section 2. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.