Convince & Convert

JULY 27, 2010

Danny Brown) You Are Not The Story (Danny Brown) Tagged as: blogging , content creation , content marketing , content strategy , Convince and Convert , Guest Posts Did you enjoy this blog post? Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? For example, a list of competitors that run blogs in your client’s industry. Ruby Web says: September 9, 2008 at 2:53 am Great article.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. All rights reserved.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 19, 2010

Plus, event invites, and photos in which you’re tagged. I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Clinton Bonner RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] – vivid example he shares here too, have a look. Awesome post!!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 26, 2010

This is another example of why you need accounts on these sites. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# jefflogden You are so right, Jay. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. All rights reserved.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. The Arkayne Blog) Tagged as: content creation , content ladder , social content , social media , social media strategy Did you enjoy this blog post? And great example about the eyeglasses.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. I can’t quite figure out the connection of this with privacy but as an example of smart social commerce and a happy solution to the boredom of Facebook fan pages, I’m a big fan. Re: the Diesel-cam.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. If it is, we’ll include it in Viral Heat.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 3, 2010

Sabrina Horn curvecomms Great post – We (as an agency) are often surprised to see that other PR agencies aren't involved in Social Media – when online media relations are arguably more important than traditional media relations simply because of their permanence on the web. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. Here's to fresh starts and growing new roots in good soil!

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. link] jaybaer Excellent example.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MAY 11, 2010

Maybe you guys have other examples where that is not so. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. I take the same approach with my own promotional videos [example: [link]. an audience.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The company has to believe that it’s inherently a positive for your company to get involved, from the CEO on down, and that’s a lesson that only you can teach, however long it takes. jaybaer wants to know Do You Believe? All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 21, 2010

Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie. Great resource. Thanks again Katie. Great resource. Great resource.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. By way of example, here’s a search for “Snapple&# on MySpace and Facebook. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Further, mobile users actually spend more time on Facebook, not less. All rights reserved.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

SEPTEMBER 21, 2010

In #23 for example – which is about building a dynamic Facebook fan page – if that headline was “Ways to Make Your Facebook Page More Engaging&# would it have made this list? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I’m sure there’s patterns I’ve missed.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

NOVEMBER 8, 2010

I do this by program/campaign so I can compare email campaigns to pure advertising (for example). For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. Tags: b2bmarketing startupcto. All Rights Reserved.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

AUGUST 31, 2010

At Holman for example, the majority of our social media conversations are based on helping people who are moving. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. As such, I spend a lot of time on forums where I see a lot of real, meaningful conversations unfold. All rights reserved.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JANUARY 4, 2011

On this blog, for example, there are 20 distinct share/subscribe buttons on each post. As an example, see this link for a shout I received from Techdirt, one of the most popular tech blogs with more than 700,000 RSS readers simply by forwarding the blog’s editor an email. Here’s a quick example.

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Content isn’t king, optimized content is king. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 1, 2010

It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Failure may happen. We must be persistent. Thanks Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110