email-campaign 
Customer Experience Matrix
JULY 10, 2013
Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. Emails are delivered through ExactTarget.
Customer Experience Matrix
JULY 17, 2009
Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). The core feature of 5Buckets is its ability to run campaigns that direct output to different media. Now is a good time to remedy that.
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Customer Experience Matrix
JULY 30, 2009
The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. It's part of a general lack in Hubspot of the “campaign” orientation found in most marketing automation systems.
Customer Experience Matrix
JANUARY 20, 2009
I guess it’s a safe bet that salespeople jump quickly on leads who are about to purchase and pretty much ignore the others, so this finding strongly reinforces the need for nurturing campaigns that allow marketers to keep in contact with leads who are not yet ready to buy. I doubt they would have ranked highly had they been included.
Customer Experience Matrix
APRIL 5, 2009
But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - But if Giese is right, they will be.
Customer Experience Matrix
FEBRUARY 4, 2009
Pardot : another pretty powerful product; see my blog review from December 2008. They focus on email nurturing campaigns and marketing measurement. Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.
Online Marketing Institute
MARCH 13, 2011
Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. . “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.
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