Contently

AUGUST 11, 2022

How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Content Marketing Institute

DECEMBER 5, 2017

“When you make accessible your thought leadership, your technologies, your innovation in an effort to educate people so they understand better how they can create greater efficiencies or greater sustainability within their operations, you become a trusted advisor,” says Susan Hartman, global program manager for Energy University.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

Industrial Marketing Today

JULY 9, 2010

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. Or do we need to show a verifiable ROI? Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 29, 2010

Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics. In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Media 60

Social Media Social Marketing Media Planning 60

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. in January 2008. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100