Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. All rights reserved.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JUNE 22, 2010

Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. The impacts and effects of social media are too broad for that. You also know how to measure your ROI effectively.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MAY 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MAY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Wouldn't you say that many companies feel that doing any social media is better than none at all?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 3, 2010

Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great thoughts, Laura! All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 20, 2010

jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? – Posted using Chat Catcher [link] tabsharani (Fred Tabsharani) Twitter Comment.@jaybaer

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. I think about these things about social media as well — * Are we making a difference?

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

APRIL 6, 2010

Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. an audience. No selling, just showing. All rights reserved.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 28, 2010

link] Don Ronlund Helpfulness might be your most effective sales tool. *5 August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. 5 Ways to Turn Helpfulness Into Marketing Greatness* [link] RT @jaybaer: [link] Maark Find and show how you can be helpful. Helpfulness = great marketing success.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 3, 2010

Similarly a lot of social media that I see amounts to little more than some kind of hippy love-in where everyone sits down and simply talks crap. Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They arrive on your blog because they have a question in mind, and are hoping that you can answer it. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. RK : Measuring social media’s direct impact on sales. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That’s achievable for most small businesses.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. I wonder if that policy is still in effect? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Further, mobile users actually spend more time on Facebook, not less. Facebook rolled out their iPhone app in August, 2007.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. All rights reserved.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 18, 2010

And social media helps you build that trust and gives you that brand air cover. If you frame this in the context of making a client’s lead gen efforts more effective, that is something they can get on board with and take to the bank. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. – [link] #measure [link] Hot In Marketing Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media C.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Is a conversation asynchronous or synchronous? Is a conversation a monologue, dialogue or could it even be a polylogue?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Because there really is no benefit in beating your customers to the punch. All rights reserved.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. We work closely with our client's marketing departments, but handle all social media activity, including non-crisis engagement.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 18, 2010

Clearly 500,000 is better, but you also have to take the network effect into account. Unfortunately the article makes it sounds like a different kind of cause and effect whereby consumers who never had much connection with a brand suddenly decide to become fans, and then start buying the brand. That's just not happening.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 25, 2010

Although social media can be used effectively for both, I think it's incredibly important to know what your motives are and then consistently speak in those terms. link] Sverre Johnsen Kjenner du kundene dine godt nok til å bli en hit i sosiale media? All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 13, 2010

Because digital media is not an end in it of itself, a media strategy that is a series of parts is rarely as effective as one that starts with an overarching goal for what the client wants to communicate and only then assesses how to leverage available media types as tools for getting them there. All rights reserved.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JULY 8, 2010

As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand. All rights reserved.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

AUGUST 4, 2010

The silent blahs creep up on you from out of nowhere, like Lyme Disease or the effects of a third margarita. Interestingly I think she got the concept – empower any employee to be your markeing function and correct any guest issue – long before social media did this for other companies. link] jaybaer That is truly ironic.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

MARCH 16, 2010

Using Twitter to network is great, but to engage customers may be less effective. All in all, I think you're right that Twitter is not all there is in social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That being said, I think I may be too focused on it. All rights reserved.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

SEPTEMBER 21, 2010

agchat [link] Liz Dennery Sanders 39 Effective Social Media Tools: [link] [link] Mary Litzsinger RT @SheBrandLiz: 39 Effective Social Media Tools: [link] [link] organicpr RT @jaybaer: The 39 Social Media Tools I'll Use Today [link] [link] Marketing The 39 Social Media Tools I’ll Use Today.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

What do you see as methods of effective integration of your Facebook and blog/websites? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Melanie Neal RT @briansolis: Reading "R.I.P. I don't have a dog in the Facebook OR website fight. What I am curious about are the following: 1.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167