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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Another Inside AdWords post worth checking out is Display Ad Builder Best Practices from Emel Mutlu, which provides guidance on maximizing the performance of AdWords display ads through customizataion and careful grouping.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Paul Gailey even if the reach can be lower for fledging social media activities for smaller brands compared to classic sem, the power of a few champions in social media for companies can carry greater weight and effectiveness to improve endsite conversion ratios as recomendation becomes more compelling than online advertising.

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Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. You can select how many stories from each source to include, and the tool provides advanced filtering options to include or exclude posts based on keywords, author and date.

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3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

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The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. DISC insights can be applied and displayed in communication tools like Gmail and LinkedIn to help understand different communication styles.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B Marketing: Red-Headed Step-Child of SEM World? Twitter has the fifth oldest. billion by 2014. by aimClear.